Charlie Sheen Lands Merchandising Deal With Live Nation

Celebrity

Sheen would contribute ideas for his memorabilia which would be sold online and in chains such as Wal-Mart, Target and Hot Topic.

March 9, 2011

AceShowbiz - Embattled actor Charlie Sheen has inked a deal to release a line of merchandise bearing his most memorable quotes. The former "Two and a Half Men" star, who was fired from the hit sitcom on Monday, March 7, has been given a boost after landing a merchandising and licensing deal with promoters at Live Nation.

Bosses at the firm plan to begin selling Sheen memorabilia online, before stocking products in U.S. chains such as Wal-Mart, Target and Hot Topic. Sheen has contributed ideas for the line, which will reportedly feature catchphrases taken from his recent whirlwind media blitz.

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Joey Scoleri, Live Nation's Senior VP for Tour Marketing & Promotion, tells EOnline.com, "Being fired has only made him more popular because he is standing up for himself. He is a folk hero. We're hoping to have some of the items for sale as soon as next week. It's all coming together really quickly. He's got a lot of brilliant ideas."

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