AceShowbiz - Lizzo is set to release her new album B*tch on June 5, 2026, unveiling a 12-track list despite facing promotional challenges with her label, Atlantic Records.

The Houston-born artist revealed the full tracklist for B*tch, which includes songs such as "A Toast," "Happy 2 Be," "Don't Make Me Love U," "B####," "She Stole My Man," "Whose Hair Is This?," "Little Black Cat," "Sexy Ladies" featuring UCB, "That Grrrl," "Too Nice," "Like a Crime," and "Goodmorning!"

However, the album's rollout has encountered unexpected difficulties. Lizzo has publicly expressed frustration over Atlantic Records’ lack of support in promoting the album. Although she approved marketing materials including billboards and advertisements during label meetings, these promotional efforts never came to fruition.

In response to the label’s absence, Lizzo has taken it upon herself to promote the album independently. She has been actively posting on a backup social media account to combat algorithmic obstacles and reach her audience directly, highlighting the struggles artists face when label backing is insufficient.

The social media algorithm itself has presented another barrier. Despite having a private page with around 280,000 followers, her posts have not been effectively reaching fans’ feeds, complicating the promotion further.

Lizzo noted that recent changes in how content is displayed make it difficult to get consistent exposure, which is critical for an album campaign to succeed.

This situation marks a departure from her previous album rollouts. Her 2022 album Special peaked at number two on the Billboard 200 and produced the chart-topping single "About Damn Time." That project also featured tracks like "Grrrls" and "2 Be Loved (Am I Ready)." Prior to that, her 2019 album Cuz I Love You reached number four on the Billboard 200 and remained in the top ten for 24 consecutive weeks.

While Lizzo has overcome significant challenges in her career, this time the obstacles stem from a combination of the label’s promotional shortcomings and the unpredictability of social media algorithms, rather than industry critics or competition.

As Lizzo prepares to launch B*tch, the situation illustrates a growing concern for established artists navigating the evolving music industry landscape, where traditional promotional methods are breaking down and digital platforms hold increasing influence.

This article is based on reporting originally published by AllHipHop.