AceShowbiz - The global K-pop sensation BLACKPINK is illuminating one of South Korea's most renowned cultural landmarks as they prepare to release their new EP, DEADLINE.

On February 26, the National Museum of Korea, the country’s most-visited museum, began a special collaboration with BLACKPINK to celebrate the group's latest musical chapter. This partnership coincides with the group's first collective release since 2022's Born Pink, as BLACKPINK gears up for the official drop of DEADLINE on Friday, February 27.

From February 26 through March 8, visitors to the museum will witness the exterior and outdoor plaza bathed in BLACKPINK's signature vibrant pink hues. This striking visual tribute merges contemporary pop culture with the museum’s historic architecture, creating a unique cultural experience.

Inside the museum, a dedicated DEADLINE listening zone has been thoughtfully installed along the "Path to History." This area uses advanced projection mapping techniques to blend modern multimedia elements with the museum’s monumental marble design, offering fans an immersive way to engage with the new music.

The DEADLINE EP features five tracks, including the hit single "Jump," which achieved the No. 1 spot on the Billboard Global 200 in 2025. This release follows a period of extensive solo projects for each member—Lisa, Jennie, Jisoo, and Rosé—before reuniting to create this new body of work.

Prior to the EP release, BLACKPINK concluded their Deadline World Tour, which started in July of the previous year and wrapped up in January. This tour came after a year of individual artistic exploration by each member, setting the stage for a powerful group comeback.

The group began preparing fans for DEADLINE by unveiling the tracklist earlier in February and releasing concept photos at the end of January. The EP also includes previously released songs such as "Go" and last year’s "Jump," which climbed to No. 28 on the Billboard Hot 100 and topped the Billboard Global 200.

Reflecting on the project, member Rosé commented on the creative process during a recent interview on Call Her Daddy, saying, "I think it was really interesting to come back and see what was created after that year of exploring and all being our individual selves. I really like all the songs there."

BLACKPINK’s previous album, Born Pink, marked a milestone as their first No. 1 on the Billboard 200 chart, solidifying their status as trailblazers in the global music scene.

Combining the energy of modern K-pop with the rich history of one of South Korea's premier cultural institutions, this collaboration between BLACKPINK and the National Museum of Korea offers fans and visitors a groundbreaking fusion of music and heritage.