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BLACKPINK's DEADLINE EP Marks Bold New Era with English Tracks
Instagram/Jisoo & Jennie & Rosé & L
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BLACKPINK returns with new EP DEADLINE after groundbreaking world tour. Discover their first major release since Born Pink and the members' solo triumphs.

AceShowbiz - It was one year ago, in February 2025, when BLACKPINK first teased their upcoming tour, which evolved into the groundbreaking all-arena DEADLINE World Tour. Spanning 16 cities with 33 concerts, the tour was a celebratory milestone highlighting not only the group’s electrifying performances but also the individual triumphs of members JISOO, JENNIE, ROSÉ, and LISA. Each member released significant solo projects during the group's hiatus, adding to their collective momentum.

Now, exactly one year later, BLACKPINK returns with their new EP titled DEADLINE, marking their first major music release since their 2022 Billboard 200 No. 1 album Born Pink. Following a similar promotional strategy, the EP was introduced by the summer single "JUMP," featuring Diplo, which climbed to No. 28 on the Billboard Hot 100 in July. This single was a prelude to the full project and a fresh single drop that followed.

In contrast to "JUMP," which blended Korean and English lyrics typical of K-pop, the four tracks on DEADLINE are entirely in English. This shift signals a new, globally oriented pop chapter for the group, designed to elevate their presence on the world stage like never before. The EP's impact is further strengthened by the involvement of seasoned creatives such as longtime producer TEDDY, composers IDO, Danny Chung, and Vince, alongside fresh collaborators including Coldplay's frontman Chris Martin, breakout songwriter and vocalist EJAE from KPop Demon Hunters, and Top 40 hitmaker Cirkut.

Earlier this month, TEDDY, EJAE, and IDO won a Grammy Award for Best Song Written for Visual Media with "Golden," showcasing the potent creative synergy that also shines throughout the DEADLINE EP.

For fans and BLINKs alike, it’s time to dive into the project. Below is Billboard’s ranking of each song on the BLACKPINK DEADLINE EP, beginning with the track "Me and my."

"Me and my"

Written by Lukasz Gottwald, Theron Thomas, Vaughn Oliver, Tobias Wincorn, Rocco Valdes, and Jelli, and produced by Dr. Luke, Vaughn Oliver, and Tobias Wincorn, "Me and my" captures themes of empowerment and loyalty—central to BLACKPINK's identity since their debut.

The track features the girls smoothly navigating a minimalist hip-hop beat accentuated by vintage horn bursts. JENNIE delivers standout rap lyrics touching on concepts like "pretty privilege" and cleverly turning the phrase "When I call her bitch / that's a compliment" into a bold statement. However, the track could have benefited from more vocal contributions from JISOO and ROSÉ, whose absence from rap verses leaves a missed opportunity for a richer, more surprising sonic experience.

Overall, while "Me and my" doesn't break new thematic ground for BLACKPINK, it remains a satisfying entry in their discography, emphasizing their core message of strength and unity. As the group continues to evolve, DEADLINE promises to be a defining chapter in their ongoing global ascent.

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