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Emma Roberts 'Not Intimidated' by 'Madame Web' Failure, Blames 'Internet Culture' for the Flop
Sony Pictures
Movie

Hollywood star Emma Roberts offers insights on why the highly anticipated Marvel film, 'Madame Web', failed to resonate with audiences despite having a star-studded cast.

AceShowbiz - In recent years, Marvel movies, once a surefire ticket to box office success, have witnessed a surprising shift in audience reception. One of this year's notable disappointments has been the film "Madame Web", which featured well-known actresses such as Emma Roberts, Dakota Johnson, and Sydney Sweeney.

Emma Roberts, who played Mary Parker, the mother of future Spider-Man Peter Parker, weighed in on the movie's critical and commercial failure in a series of candid interviews. When speaking to Variety, Emma Roberts emphasized the unpredictability of Hollywood.

"Things work; things don't work. Everyone likes to act like they can predict if they're going to work or they're not. And the truth is, you can't. Things do badly, and then they blow up later on TikTok. Things do well, but then you watch them, and you're like, 'This did well?' There is no secret. It's about doing something goodish and it hitting at the right time. Everything else is like a wish and a prayer," she remarked.

"I'm not intimidated by failure, and I'm not intimidated by people having negative thoughts about something," she went on.

"Madame Web", directed by S.J. Clarkson and released in February, featured an ensemble cast including Dakota Johnson in the titular role. Despite its impressive lineup, the film garnered a dismal 12 percent rating on Rotten Tomatoes and a 57 percent Audience Score. Financially, the movie struggled as well, making $100 million worldwide against a production budget estimated around the same amount, ensuring it brought no profit to Sony.

Emma Roberts expressed her disappointment with the film's reception, blaming much of it on the prevailing internet culture. "If it wasn't for internet culture and everything being made into a joke, I think that the reception would've been different," she stated.

This echoes her broader critique of what she perceives as a "hate culture" surrounding movies and celebrities online. Reflecting on her own experiences, which began at the young age of 12, Roberts shared, "I have a thick skin around it."

Despite the backlash, Roberts shared her affection for the project and the people involved. "I personally really loved 'Madame Web.' I really enjoyed the movie. I thought everyone in it was great. The director, S.J. Clarkson, I think did an amazing job. She's the reason I wanted to do that movie."

Unlike Roberts, Dakota Johnson had a more skeptical view, suggesting that committee decision-making might have been the reason for the film's downfall.

"Madame Web" may not have met commercial expectations or critical acclaim, but for Emma Roberts, it's a reminder that success in Hollywood is far from guaranteed, and sometimes, public perception is beyond anyone's control.

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