The Harlem rapper is celebrating Father's Day in style, collaborating with Bottega Veneta and his sons, RZA and Riot, for an adorable campaign that highlights the vulnerability, love and interaction between him and his kids.
- Jun 17, 2024
AceShowbiz - Rapper A$AP Rocky and his two young sons, RZA, 2, and Riot Rose, 10 months, have graced the pages of Bottega Veneta's latest Father's Day campaign, "Portraits of Fatherhood". Photographed by Carrie Mae Weems and commissioned by creative director Matthieu Blazy, the black-and-white images portray the 35-year-old rapper interacting with his toddlers in a casual, home-like setting.
The special campaign coincides with Father's Day, which is Rihanna and A$AP Rocky's first as a family of four, and marks Rocky's new role as a brand ambassador for Bottega Veneta. The series also features a Weems-directed short film with musical direction by A$AP Rocky.
In the tender photographs, RZA perches on Rocky's shoulders, while the "Everyday" musician plants a loving kiss on Riot's forehead. One image depicts the brothers, clad in onesies that read "best dad," bonding over a toddler-sized piano, with Rocky overseeing them from a full-size instrument.
In a statement, Rocky, born Rakim Mayers, expressed that the campaign showcases "the evolution of Mr. Mayers." He explained, "This is me embodying and embracing fatherhood, parenthood, companionship, and family, while still working on all aspects of my career."
Rocky highlighted that the series deviates from his previous public image, making a stronger statement about his culture. "I don't think there are many people in my culture who advocate for fatherhood and parenthood," he said. "When you think about A$AP Rocky, you think about a playboy, pretty boy, bras being thrown on stage."
"This is about me as a one-woman man, as a family man," Rocky continued, adding, "It shows the sincerity of my place and interactions as a father."
On Instagram, Rocky expressed gratitude to Weems for collaborating on the campaign, "IT WAS A PLEASURE TO WORK ALONGSIDE MY CHILDREN & FAMILY X MATTHIEU BLAZY X BOTTEGA VENETA X CARRIE MAE WEEMS TO BRING U THIS HEARTFELT FATHERS DAY PIECE." He concluded, "THIS SPECIAL MOMENT CAPTURES THE VULNERABILITY ,LOVE AND INTERACTION BETWEEN MY SONS AND I , IM PROUD 2 BE THE MAN THEY CALL DADDA ❤️ HAPPY FATHERS DAY TO ALL PROUD DADS OUT THERE A$AP."
A$AP Rocky and Rihanna, 36, enjoyed a close friendship for years before their romantic relationship began in 2020. The couple has kept their personal life largely private, but Rihanna has shared that her sons adore their father. In an interview with Page Six, she described loving Rocky "differently as a dad" and praised his qualities as a "great, patient, loving" father.
