The upcoming sci-fi action movie pokes fun at the company's plans to introduce a virtual reality world called the Metaverse, which is eerily similar to the concept of the 'Matrix' franchise.
- October 30, 2021
AceShowbiz - "The Matrix Resurrections" has joined in the fun following Mark Zuckerberg's announcement of Facebook rebranding. After the co-founder revealed that the company will change its name to Meta in an effort to unite its various platforms under one umbrella, the official Instagram and Twitter account of the upcoming movie could not help poking fun at it.
On Thursday, October 28, the "Matrix Resurrections" Instagram and Twitter account posted an updated version of its poster. The original poster features the "Matrix" movies' iconic red and blue pills, which symbolize the choices between oppression or anarchy in the face of evil control.
The original poster featured the film's tagline "The Choice Is Yours," but the updated version adds, "Now, based on real events." It was captioned with the hashtag #Meta, letting everyone know that it referenced Zuckerberg's big announcement earlier that day.
Social media users have since praised the witty and well-timed social media marketing of the movie. "This is the movie marketing I f**king missed, god bless this team," one person wrote on Twitter. Another jokingly asked, "Where's the green pill where you list be homeless and stretch out across the sidewalk comfortably knowing the truth buy enjoying pizza?" A third raved, "Genius and spot on. Bravo."
Weighing on the company's decision, another social media user wrote, "Rebranding FB is essentially admitting that it's over. The death throes of a company that shouldn't have had any power in the first place." Someone else remarked, "You know you've f**ked up when The Matrix franchise can accurately drag you for filth."
Earlier on Thursday, Zuckerberg announced that the social media giant plans to introduce a virtual reality world called the Metaverse, where people interact with one another online, stretching the distinction between social media and reality. The concept is eerily similar to the "Matrix" franchise, in which the world is run by evil sentient AI that Keanu Reeves' Neo is fighting against.
"The Matrix Resurrections", the fourth and latest installment in the franchise, is set for December 22 release in the U.S.
