Inspired by BBC Studios' BAFTA-winning BBC format, "This Country," "Welcome to Flatch" (fka "This Country") is a half-hour comedy written and executive-produced by Emmy Award winner Jenny Bicks ("Sex and the City," "The Greatest Showman") and directed and executive-produced by Emmy Award nominee Paul Feig ("The Office," "Bridesmaids").

When a documentary crew sets out to explore the lives of residents in a small American town - their concerns, their dreams, their lives - they stumble upon the midwestern town of Flatch, a place you want to visit and maybe even stay. If there was a decent motel. Which there is not. Flatch is made up of many eccentric personalities, including two cousins who don't have much, but they do have each other. Twenty-year-old Kelly Mallet (newcomer Chelsea Holmes) has never left her hometown and doesn't want to. Outwardly tough, she's really a softie with dreams of being an entrepreneur, and the wardrobe of an aging male sports fan. Shrub Mallet (newcomer Sam Straley) is Kelly's 21-year-old cousin and best friend. He has the soul of an artist and the body of an artist with a mineral deficiency.

Hoping to guide Kelly and Shrub is Father Joe (Seann William Scott), the town's new pastor and a recent transplant from Minneapolis. He loves his adopted town and its odd inhabitants and always believes things can be made better with a good chat and a hug, even though he's not sure it's okay to hug anymore. Actually, Joe arrived in Flatch with his girlfriend, Cheryl (Aya Cash), but they broke up soon after they moved. A reporter back in Minneapolis, Cheryl is surprised to find that she is blossoming here as editor of the town's newspaper (circulation 751). Other residents of the town are Nadine Peterson (Taylor Ortega), who went to high school with Shrub and Kelly and is everything they are not - beautiful, married, successful; Big Mandy (newcomer Krystal Smith), Kelly's neighbor and a magnetic force of nature; and Mickey (newcomer Justin Linville), an old classmate of Shrub and Kelly's who works at the fireworks store.