Long referred to but never before seen, the mythical and delicious Flavortown will be the setting for this multi-round, culinary competition. In each episode, Fieri will welcome three chefs to Flavortown where skills and cooking chops can earn advantages and ultimately a win. Competitors will choose their own adventure as they compete in authentic food establishments ranging from street food carts to neighborhood spots to fast casual eateries and the finest fine dining restaurants in the world. The chefs must be quick on their feet as their culinary knowledge, technical skills, and overall cooking acumen are tested round after round. With restaurant names inspired by Guy's life, the series will deliver everything fans have ever dreamed Flavortown could be. The winner of each episode has a chance to score up to $20,000 in prize money and will return to defend their title against two new chefs the following week.