In the bustling heart of London, a desperate and brilliant con artist, played by Riz Ahmed, devises his most audacious scheme yet, only to find his meticulously planned sting operation hilariously upended by his own chaotic family. He is reluctantly joined by his fast-talking, perpetually optimistic cousin, portrayed by Guz Khan, and must contend with the sharp-eyed skepticism of his mother, brought to life by Sheeba Chaddha. This sharp-witted comedy, Bait, follows their misadventures as the line between the con and reality blurs, forcing them to navigate a world of eccentric marks, including a shrewd businessman played by Sajid Hasan and a charismatic socialite portrayed by Weruche Opia, all while trying to keep their fractured family from falling apart. Balancing laugh-out-loud moments with genuine heart, the series explores themes of ambition, loyalty, and the lengths we go to for those we love, all set against a vibrant urban backdrop where every interaction is a potential trap and the biggest trick might just be on themselves.