Apple Corps opens The Beatles at 3 Savile Row in 2027: a 7-floor immersive fan experience with unseen archives, a recreated Let It Be studio, and the rooftop...
- May 11, 2026
AceShowbiz - Apple Corps Ltd. is set to open The Beatles at 3 Savile Row, the first official fan experience dedicated to the iconic band, in London in 2027.
The Mayfair location, known for its rich history with The Beatles, served as one of the record label’s earliest headquarters during the 1960s. It is also famously recognized as the studio where the album Let It Be was recorded and the site of the band’s last public performance, a rooftop concert held on January 30, 1969.
The immersive fan experience will span seven floors, showcasing previously unseen materials from Apple Corps’ extensive archives. Visitors will be able to explore rotating exhibitions, shop at the fan store, and visit a faithful recreation of the original studio where Let It Be was produced. Additionally, the attraction will offer fans a chance to relive the legendary rooftop concert, featured in Peter Jackson’s 2021 documentary miniseries Get Back.
Paul McCartney expressed his enthusiasm about the project, saying, “It was such a trip to get back to 3 Savile Row recently and have a look around. There are so many special memories within the walls, not to mention the rooftop. The team have put together some really impressive plans and I'm excited for people to see it when it's ready.”
Ringo Starr added, “Wow, it's like coming home.”
Apple Corps’ CEO Tom Greene shared, “We're thrilled to bring Apple Corps back to its spiritual home and give the Beatles fans something truly special. Every single day, fans are taking pictures of the outside of 3 Savile Row - but next year they can go in and explore all seven floors of the iconic building, including the rooftop where even the railings remain the same from that famous day in 1969.”
The upcoming experience promises to be a unique destination for The Beatles fans worldwide, offering unprecedented access to the band’s legacy and history at this landmark location.