AceShowbiz - At the recent Reality TV Summit hosted by Deadline, Amazon’s Head of Unscripted and Documentary Television, Jenn Levy, addressed speculation surrounding a potential revival of the popular series The Apprentice. When asked about the project, Levy remained noncommittal but clarified that the reboot "is not in active development" at this time.

The rumors about bringing back The Apprentice gained traction following a report from The Wall Street Journal published late Wednesday. According to the report, Amazon executives have considered the possibility of reviving the show with Donald Trump Jr. as the new host. However, it became apparent that any discussions were still in very early stages, especially after Donald Trump Jr. himself revealed he first heard about the potential reboot through media coverage, not internal conversations.

Despite the buzz, Jenn Levy’s comments suggest that the project remains on hold for the foreseeable future. The original series, which featured Donald Trump as host, was a notable fixture in reality TV, but Amazon appears cautious about moving forward without further development. Fans of The Apprentice will likely have to wait longer for any official announcements regarding a return.

As of now, no concrete plans or production efforts have been confirmed, and it remains unclear if or when Amazon will proceed with reviving the franchise. The situation could evolve, but for the moment, the reboot is not actively progressing within the streaming service’s unscripted slate.