AceShowbiz - On Tuesday evening in New York City, David Ellison, CEO of Paramount, celebrated what he described as "our first upfront as the new Paramount" during an exclusive gathering with advertising agency Omnicom. The event offered an intimate setting for drinks, dinner, and discussions focused on advertising strategies and Paramount’s upcoming content slate.

Unlike traditional upfront presentations that draw large crowds, Paramount has chosen to host a series of smaller, more personalized "partnership dinners." Following events in Los Angeles and Chicago, several more gatherings are planned in New York City to engage with advertisers and partners in a more meaningful way.

Held at the trendy West Chelsea venue Storied NYC, the evening featured a showcase reel highlighting upcoming Paramount movies and television shows. After the presentation, attendees enjoyed a dinner featuring beef and salmon while discussing the growing opportunities with the network.

Among the featured talents present were Cole Hauser and Kelly Reilly, stars of the streaming series Dutton Ranch, which is set to premiere on Paramount+ in 2026. The pair appeared alongside executives to promote the series and engage with industry professionals.

This strategic shift to smaller, targeted events reflects Paramount’s commitment to building deeper partnerships within the advertising community while generating excitement for its fresh slate of original programming and films.

This article is based on reporting originally published by Deadline.