AceShowbiz - Studio Lambert, a subsidiary of All3Media, emerged as a major winner at MIPCOM's International Format Awards in Cannes. The studio received accolades for its innovative reality shows "Squid Game: The Challenge" and "The Traitors".

Inspired by the global phenomenon "Squid Game", "Squid Game: The Challenge" took home the award for Best Competition Reality Format. Produced by Studio Lambert alongside The Garden, the program pits contestants against each other in a series of games based on the popular Netflix series.

Studio Lambert also claimed the Best Returning Format prize for its adaptation of "The Traitors" for the U.K. market. The show, based on a format from Dutch firm IDTV, features contestants attempting to identify hidden "traitors" within their group.

Other notable winners included Fremantle, which won Best Comedy Format for the Portuguese show "Freeze"m and Banijay, which scooped the Best Studio-Based Format prize for "Upside Down," a Dutch show produced for Videoland.

In addition to the format awards, Banijay Rights CEO Cathy Payne received the prestigious Gold Award in recognition of her contributions to the distribution industry. Payne expressed her gratitude for the honor and acknowledged the team effort behind the company's success.

"I am so honored to receive this, but it's really a team effort that includes the sales teams at Banijay Rights and the creative teams at Banijay Entertainment," she said.

Despite facing economic challenges and a recalibration of streaming platforms, Payne emphasized the industry's resilience and the importance of adapting to the changing landscape.

"The past 18 months have been a challenge for everyone," she said, "but endurance would be an appropriate term... No matter how people consume content, it just gives us a challenge to ensure we make those deals work."

Other winners included Screendog Productions for its hybrid drama-factual format "The Jury: Murder Trial" (Factual Entertainment), Channel 4's E4 for its reality format "Underdog: Josh Must Win" (Best Reality Format), Dreamspark for its YouTube show "Poker Society" (Best Brand-Driven Format), Basque-based Pausoka for its Instagram/TikTok show "Itsatsita" (Multi-Platform), and Applause Entertainment for its scripted format "Dark Money India" (Best Scripted Format).