The reality TV star will join a star-studded lineup at the Food Network's 2024 New York City Wine and Food Festival to promote her vodka soda brand Sprinter.
- October 17, 2024
AceShowbiz - Kylie Jenner, the beauty mogul behind Kylie Cosmetics, is adding another feather to her cap by promoting her vodka soda brand Sprinter at the renowned NYC Wine & Food Festival. Jenner will join an impressive roster of celebrities at the festival's Grand Tasting event on October 20th at the Brooklyn Army Terminal Number 4 in Brooklyn, NY. Launched in March, Sprinter is crafted with premium vodka, real fruit juice, and sparkling water, offering a refreshing twist on traditional cocktails.
Attendees can look forward to meeting Jenner at the Sprinter activation, where she will be sampling her product and handing out beverages to fans. "She will be at the Sprinter activation sampling her product and giving [beverages] to fans," an insider disclosed to Page Six.
The festival isn't just a platform for Jenner but a gathering of culinary and entertainment giants. Bryan Cranston, 50 Cent and Blake Lively are among the A-listers expected to grace the event. Running from Wednesday, October 16 through Sunday, October 20, the festival boasts over 80 events featuring major celebrity chefs and restaurateurs.
Highlights include a brunch hosted by famed chef Daniel Boulud and lifestyle guru Martha Stewart at the Blue Box Cafe on Friday, with wine pairings courtesy of Southern Glazer's Wine & Spirits. Additionally, Butter's executive chef Alex Guarnaschelli will team up with "Ciao House" star Gabriele Bertaccini for a Tuscan-themed tasting event at the Hall des Lumières on Thursday.
Sunday's festivities will see "The Kitchen Brunch" cast collaborating with Geoffrey Zakarian for a tasting brunch at The Rooftop at Pier 17. Meanwhile, Fresco by Scotto co-founder Rosanna Scotto will host a Saturday lunchtime affair with Melissa Gorga and Joe Gorga at her Midtown restaurant.
Beyond the glitz, the festival serves a noble cause. All proceeds support God's Love We Deliver, which provides life-sustaining meals and nutrition counseling to individuals with severe illnesses. Over the years, NYCWFF has raised $14.8 million for its charitable efforts, underscoring its mission to EAT. DRINK. FEED NYC. "Annually, the Festival generates millions of impressions for God's Love, raising awareness to grow the organization’s base of volunteers and clients," according to the NYCWFF website.
This year's NYC Wine & Food Festival promises to be an unforgettable blend of celebrity charisma, culinary excellence and benevolent efforts, firmly establishing itself as a must-attend event.
