Scooter Braun has watched a movie about his controversial feud with Taylor Swift, insisting that the situation was exaggerated in the documentary and claiming that 'the monster is not real.'
- October 11, 2024
AceShowbiz - Scooter Braun, the renowned music executive and current CEO of HYBE America, has finally addressed the much-publicized spat with pop icon Taylor Swift. The feud, which culminated in a two-part Max documentary titled "Taylor Swift vs Scooter Braun: Bad Blood," had fans and media buzzing all summer.
In an appearance at the Bloomberg Screentime event in Los Angeles, Braun shared his thoughts after watching the documentary. "I watched it recently," he revealed. "I wasn't going to watch it because I just thought it was going to be, like, another hit piece. And I pretty much stayed quiet about this kind of stuff."
Prompted by his parents to give the documentary a watch, Braun eventually caved, only to find what he claimed were numerous misrepresentations. "Look, five years later, I think … it's time to move on," he insisted, urging for direct communication in conflict resolution. "I think when people actually take the time to stand in front of each other [and] have a conversation, [they] usually find out the monster is not real."
The bad blood began brewing back in 2019 when Braun's company, Ithaca Holdings, acquired Scott Borchetta's Big Machine Records, which included the master rights to Taylor Swift's first six albums. Swift was reportedly blindsided by the sale, leading to a public fallout. Adding fuel to the fire, Braun sold these masters to the private equity firm Shamrock Capital in 2020 without Swift's prior knowledge.
"This was the second time my music had been sold without my knowledge," Swift wrote to her fans, explaining her frustration with Braun and the situation. She went on to rerecord and rerelease her albums as "Taylor's Version," reclaiming ownership of her work.
Nonetheless, Braun acknowledges Swift's unparalleled work ethic and talent. When asked to name a promising artist, he picked Swift, much to the surprise of many. "I think the artist that's one that you should always bet on … is Taylor Swift," he said, noting her constant pursuit of excellence.
Reflecting on his journey, Braun also mentioned how recent life events, including a divorce, made him rethink his priorities. "I wasn't present - I was a manager 24/7," he explained. "I realized I might have lost my marriage [but] I wasn't going to lose my kids."
As he steps back from management to focus on his family, Braun seems hopeful for a less contentious future. Whether the chapter between him and Swift closes remains to be seen, but one thing is clear: communication and time are essential healers.