The luxury vodka brand, which the Bad Boy Records founder helped develop in 2007, is allegedly on the verge of signing the 'Power' co-creator as its new brand ambassador.
- Apr 3, 2024
AceShowbiz - Ciroc Vodka may fuel the rivalry between 50 Cent and Sean "P. Diddy" Combs with its business plan. Rumor has it that the luxury vodka brand is looking for a new leading brand ambassador amid Diddy's legal issue and the "In Da Club" spitter has come as the frontrunner.
Ciroc Vodka has been searching for a new brand leader to replace Diddy since the deal with the hip-hop mogul was terminated in 2023, following a legal dispute. According to Media Take Out, the company is keen on offering 50 Cent a massive paycheck, up to $100 million, to lure him into a deal.
"Back in 2007, 50 Cent was our initial top choice as brand ambassador. But Diddy came in and stole the deal away," a high level executive at the company tells the site. "Many in the company always thought that 50 would be the better fit."
"50 promotes the brands he's with in every way. Look at his tweets of IG posts, they always end with the companies he's promoting," the so-called insider adds, noting that "to get Diddy to promote was like pulling teeth. 50 Cent is really the perfect partner."
However, making 50 Cent sign a deal with the brand won't be easy as he already has a liquor company he owns, Branson Cognac. But the company isn't going to give up that easily as the executive claims, "We're going to have to work to get it done."
In October 2007, Diddy agreed to help develop the Ciroc vodka brand for a 50 percent share of the profits. In June 2023, months before he was slapped with a lawsuit by Cassie and after Ciroc was acquired by Diageo, they ended their partnership with Diddy for "refusing to acknowledge or honor his commitments."
The alleged talks about 50 Cent being tapped as the brand ambassador come after Diddy's homes were raided by the feds as part of sex trafficking investigation. In the wake of the raids, 50 Cent has been mocking the hip-hop mogul and his associates, prompting Diddy's longtime friend Stevie J to clap back.
