AceShowbiz - January Jones has posted a topless selfie to social media to promote breast cancer awareness.
The former "Mad Men" actress took to Instagram on Wednesday, October 03 to upload a mirror selfie showing her posing in the nude with one arm covering her breasts and with a scarecrow filter over her face.
In the accompanying caption, January explained that she chose to share the photo to draw attention to Breast Cancer Awareness Month and footwear designer Tamara Mellon's offer of a free mammogram service.
"It's breast cancer awareness month gals and guys!" the 40-year-old wrote. "This is a friendly reminder to get a mammogram! @tamaramellon is offering FREE mammograms regardless of insurance status next wk (week) in a mobile RV in Los Angeles! Oct 8, 9, 10th! Sign up at link in bio! #LoveYourMellons."
However, January isn't the only celebrity to advocate for breast health of late. Tennis ace Serena Williams recently stripped down for a cover she recorded of Divinyl's 1990 hit "I Touch Myself" and in the accompanying imagery for lingerie company Berlei Australia she reminded women to self-check for cancer signs regularly.
"Yes, this put me out of my comfort zone, but I wanted to do it because it's an issue that affects all women of all colours, all around the world. Early detection is key - it saves so many lives. I just hope this helps to remind women of that," the athlete wrote on Instagram.
"My mom MJ is a breast cancer survivor and so are dozens of my friends," she said, referring to her mother Mary Jo Campbell. "Do this in honour of your loved ones I know all of us have someone in our lives who have dealt with cancer. Love you guys!!!"
A mammogram is an X-ray of the breast that looks for changes that may be signs of breast cancer. The American Cancer Society recommends women should begin annual breast cancer screening from the age of 40.