John Legend Signed on as the New Face of Liquor Baileys Irish Cream

Celebrity

John Legend has signed on to serve as celebrity endorser for liquor Baileys Irish Cream.

January 28, 2008

AceShowbiz -

Is best known as an R&B singer, songwriter, and pianist, John Legend is venturing into liquor business. The musician, who rose to fame with his 2004 album "Get Lifted", has signed on as the new face of Baileys Irish Cream.

Baileys Irish Cream is an Irish whiskey and cream based liqueur, made by R. A. Bailey & Co. of Dublin, Ireland. The trademark is currently owned by Diageo which is the largest multinational beer, wine and spirits company in the world. It has a declared alcohol content of 17% alcohol by volume.

Being tapped as the brand's celebrity endorser, Legend will lend both his face and voice to promote the products because "he loved the idea of fans enjoying a glass while listening to his music", various news media wrote.

Editors' Pick

"They (Baileys) really like who I am as an artist and what I represent. They want my fans to be Baileys customers and I feel like they treat my fans in a mature, respectful way," so Legend said about his new venture.

Concerning the deal, Baileys Irish Cream is currently sponsoring Legend's "Homeschool" tour.

About This Article

AI-Assisted Content: This article was created with the assistance of artificial intelligence technology under human editorial oversight. Our editorial team reviews and verifies all AI-generated content for accuracy.

Sources: Information in this article may be aggregated from publicly available sources including press releases, news agencies, and entertainment industry sources. We provide attribution where applicable and strive to ensure factual accuracy.

Learn More: For details about our editorial standards and practices, visit our Editorial Standards page.

Contact: Questions or concerns? Email us at [email protected]

Follow AceShowbiz.com @ Google News