AceShowbiz - Ye is firmly standing behind the fashion powerhouse he created, asserting that no other brand can attract the massive crowds Yeezy does to its events. On Monday, August 17, Ye took to X to highlight the unparalleled reach of Yeezy, emphasizing that regardless of other companies' sizes, no brand other than Yeezy can bring out 120,000 people a night to a show.

This claim is part of a series of bold statements from Ye regarding Yeezy’s significant influence in the fashion industry. Just days prior, he likened the brand to tech giant Apple, describing Yeezy as the Apple of clothing, underscoring its innovative and dominant position.

Yeezy recently marked an important milestone by returning to traditional retail after a four-year absence from physical stores. The brand re-entered the market through JD Stores earlier this month with the launch of its YZY Slides. This move follows the end of Yeezy's retail distribution partnership with Adidas in 2022, a split that temporarily halted its physical store presence.

Alongside this retail revival, Ye has been teasing new footwear designs as part of Yeezy’s future endeavors. Earlier in August, he revealed previews of upcoming models, including the Yeezy 800 sneaker. This new shoe features an all-black colorway with a layered upper combining mesh, leather, and suede, complemented by a chunky sole wrapped in mesh.

Additionally, Ye showcased several military-inspired boots and a high-top boot version of the Yeezy 800, though no official release date has been announced yet. The sneakers are anticipated to hit retail shelves in December.

Ye’s recent posts emphasize his commitment to expanding Yeezy's brand presence and influence in both fashion and retail spaces, solidifying its reputation as a dominant force capable of mobilizing massive audiences.

This article is based on reporting originally published by Xxlmag.