Justin Bieber has dramatically parted ways with his long-standing fashion brand Drew House, prompting waves of speculation and mixed reactions among fans and industry insiders.
- April 11, 2025
AceShowbiz - Justin Bieber is no longer associated with fashion brand, Drew House. In a since-deleted Instagram Story on April 10, he urged his fans to cease their support for Drew House, a brand he co-founded with his former stylist Ryan Good in 2018.
"I Justin Bieber am no longer involved in this brand. Drew House doesn't represent me or my family or life," the singer stated unequivocally, adding, "If your [sic] rocking with me the human Justin Bieber don't waste ur money on Drew House."
What followed was an animated video showing Bieber setting a Drew-branded house ablaze, walking away with his wife Hailey Baldwin and their son Jack.
The video capped off with the word "SKYLRK" appearing on the screen, hinting at Bieber's new entrepreneurial focus. Importantly, the matches Bieber used to light the fire bore the same logo as his new fashion undertaking, SKYLRK.
Sources close to Bieber and Drew House employees revealed to PEOPLE magazine that this announcement came as a shock, especially given the hard work invested in the next Drew House collection.
"The SKYLRK announcement was a slap in the face to all the people who had been working hard on the next Drew House release," said one source, adding that some employees were personally affected by recent fires in Palisades and Pasadena, making the video particularly insensitive.
For young fans and fashion enthusiasts, the promise of SKYLRK brings new excitement. Though the brand is still under wraps with no official release date, early teasers suggest it shares a similar product line with Drew House - hoodies, sweatshirts, hats, robes, sunglasses, phone cases, and more.
Observers have pointed out that its logo bears a striking resemblance to Hailey's popular Rhode item, "The Lip Case."
As of now, both Bieber and Drew House's representatives have remained tight-lipped regarding further details. In the meantime, the official Instagram page for SKYLRK has racked up followers, despite having no posts to date, signalling a strong anticipation for what's next in Bieber's evolving fashion narrative.
Stay tuned as the fashion world watches closely to see how Justin Bieber's new brand, SKYLRK, will shape up and whether it will echo or diverge from the legacy of Drew House.
