AceShowbiz - Alcon Entertainment, the production company behind "Blade Runner 2049", has filed a lawsuit against Elon Musk, Tesla Motors and Warner Bros. Discovery over the use of AI-generated images that were used in a presentation of its new Cybercab and were meant to represent the 2017 Denis Villeneuve sci-fi film.

According to Alcon, Warner Bros. Discovery approached Alcon CEOs Andrew Kosove and Broderick Johnson, asking permission to use images and clips from "Blade Runner 2049" in Tesla's presentation of the Cybercab the next day. Kosove and Johnson "refused WBD's request, objecting to their film being affiliated in any way with Tesla, Musk, or any Musk-owned company."

The lawsuit explains that Alcon did not want the film associated with Tesla in part because of Musk's political views, which have become heavily scrutinized.

In the presentation, Musk showed an AI-generated picture of a man in a long coat looking over the ruins of a desert city. The picture heavily resembles a famous scene from "Blade Runner 2049" in which K, the replicant protagonist played by Ryan Gosling, explores the ruins of Las Vegas.

Alcon believes that Tesla had an AI program explicitly replicate images from "2049", and that Musk did so knowing that Alcon had refused to allow use of images from the film.

The lawsuit also accuses Tesla and Musk of direct copyright infringement, vicarious copyright infringement, contributory copyright infringement and false endorsement. It seeks an injunction blocking further distribution of the disputed promotional materials and unspecified monetary damages.

Tesla, Musk and Warner Bros. Discovery have not yet commented on the lawsuit.