Transgender TikTok star Jools Lebron's use of the term 'demure' in a TikTok video has become a viral sensation, inspiring celebrities and even the White House.
- August 20, 2024
AceShowbiz - Transgender TikTok star Jools Lebron's use of the term "demure" has become a viral sensation. Lebron, who coined the term in an August 2 video, made an appearance on Monday night's August 19 episode of "Jimmy Kimmel Live!".
In the episode, guest host RuPaul asked Lebron what inspired her to upload the clip. To the question, the content creator explained, "Apparently, the trauma that comes from working a retail job gets to you enough that you start saying 'demure' on the internet."
She revealed that she works at a Mariano's grocery store in Illinois, describing it as "very cutesy," and of course, "very demure." She additionally defined "demure" as "a mindset" that involves being "mindful and considerate of the people around you, but also of yourself and how you present to the world." The video, in which she offers tips on how to be "demure" at work, has garnered over 7 million views.
Following her online success, Lebron has been invited to host events and has even landed a speaking engagement at the Democratic National Convention. She announced in a TikTok video that her newfound fame has enabled her to afford the rest of her gender transition.
Celebrities like Jennifer Lopez and Lindsay Lohan have embraced the "demure" lifestyle, and Netflix actor Penn Badgley showcased his "very demure, very mindful" workout gear. Even the White House has gotten in on the trend, tweeting a photo of President Joe Biden with the caption "Very mindful. Very demure."
Lebron credits social media for helping her find a community where she belongs and is grateful for the opportunity to unite people from different backgrounds. She believes that being "demure" is not about being shy or reserved, but rather about being mindful and respectful towards others.