Michael Keaton's 'Beetlejuice Beetlejuice' Return Clouded by Merchandising of His Character
Plan B Entertainment

Despite cultural ubiquity that has clouded his perception of the character he created, the 72-year-old actor successfully reprises his iconic role as Beetlejuice in Tim Burton's forthcoming sequel.

AceShowbiz - After over three decades away from the character, Michael Keaton had reservations about finding Beetlejuice again for Tim Burton's upcoming sequel, "Beetlejuice Beetlejuice". The widespread merchandising of Beetlejuice and its cultural ubiquity had clouded Keaton's perception of the character he had created.

To recapture the essence of Beetlejuice, Keaton revisited the genesis of his imagination when developing the character. He disregarded the promotional materials and merchandise and focused on his original vision.

"I had to go, 'What was my unusual imagination even thinking about when I was developing it in the first place?' As opposed to seeing a coffee mug or a golf-club cover [adorned with Betelgeuse's face]," he shared.

According to Burton and Keaton's co-stars, the actor effortlessly transformed into Beetlejuice. Catherine O'Hara described the moment as "insane," while Jenna Ortega likened it to an "animal with a gun." Ortega's awe-struck reaction mirrored the sentiments of Keaton's co-stars, who witnessed his complete immersion into the character.

Keaton is immensely satisfied with the final film. "I love it," he stated. "I absolutely love this thing. And I don't [usually] talk like that. I unabashedly love this. It was not easy to pull off, and I think we did it in spades."

Despite his initial doubts, Keaton has successfully rediscovered the core of Beetlejuice, reminding audiences why the character remains so iconic and beloved.

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