AceShowbiz - Jennifer Lopez gave fans a special treat on her 53rd birthday. On Sunday, July 24, the "On the Floor" hitmaker unleashed a nude photo of herself as she launched her JLo Beauty.

The said picture was featured in a video campaign shared on Instagram. Alongside the post, she wrote, "We give all this care and attention to the skin on our face, but we sometimes neglect the body. It was important to me to create a skincare routine for the body to address its specific and unique needs, and we started with the booty!"

"Today's my birthday and I am gifting YOU with a special drop of #JLoBody FIRM + FLAUNT Targeted Booty Balm," she added. "Head over to JLoBeauty.com to shop the video for some seriously sexy science for your best assets! #JLoBeauty."

Jennifer spoke about her new business venture when speaking to PEOPLE one day before she tied the knot with Ben Affleck in Las Vegas. "We already have some amazing products targeting tightening and firming for the face, so a product for the body that addressed those same issues was a natural next step for us," she stated. "It was also the body part that our consumers wanted a targeted treatment for, and they couldn't find it on the market."

The "Hustlers" actress said the product is something she's been thinking about her "whole life" as she noticed her mom struggling with cellulite. "I remember her wishing that there was some magic formula that was just going to make it disappear," she explained. "And the truth is, we know that doesn't exist."

"A lot of people invest in skincare for their face, but they don't invest in self-care and skincare for their body," the singer, who is currently in ]France with her now-husband Ben, further elaborated. "I don't necessarily mean spending money, but instead taking time to cleanse, moisturize, use serums and masks. I want to normalize taking care of yourself. It's not a selfish thing. It's a nourishing thing. If you can't take care of yourself, you certainly cannot take care of anybody else."