AceShowbiz - Helen Mirren is begging Brits to donate to the Just Eat Christmas campaign to help hungry and vulnerable people over the holidays. "The Queen" star appears in a video for the online food order and delivery service, whose officials have teamed with chiefs at charities Social Bite and Foodcycle.
"After the disappointment of last Christmas, coming together with loved ones this year will feel even more special," Helen says in the promo. "But for many in the U.K., this winter will be a time of hunger and loneliness. But you can help those less fortunate. For the second year running, the charities Social Bite and FoodCycle, have teamed up with Just Eat to help provide Christmas meals and support to the homeless, lonely and vulnerable."
The "Woman in Gold" actress explains customers can easily donate at the checkout page in the app when requesting delivery. Customers can order a meal on Just Eat, select an amount to give, and company chiefs will match the donation pound for pound.
Executives have pledged to provide at least 200,000 meals for those in need. "If you can, please donate. It'll make a world of difference to those who need it the most," Helen added.
"At Just Eat, we believe in the power of food in bringing people together. This is our biggest charitable initiative to date, and we're proud to be able to use our entire network as a force for good. We hope that together we can make a real difference to those who need it most this winter," Jason Kenny, Just Eat's managing director said.
Mary McGrath, Foodbites' CEO, stated, "For many people in the U.K., this winter will be a time of hunger and loneliness, which is why we're grateful to be joining forces with Just Eat to help those in need."
"With help from the Just Eat Christmas Meal Appeal, FoodCycle will be able to provide thousands more hot, nutritious meals to low income families, elderly people, key workers and those who simply cannot afford to buy food this Christmas."
In addition, Just Eat staff have created a directory of places where people in need can obtain hot meals during the festive period.