The Kylie Cosmetics boss has submitted documents to get ownership of her viral song as she wants to print the wake-up catch phrase on her merchandise like dresses, jackets, socks, and coats.
- October 23, 2019
AceShowbiz - Kylie Jenner is seeking an exclusive ownership of "Rise and Shine" after she went viral for singing the wake-up catch phrase on her YouTube channel. According to TMZ, the young mom has submitted documents to register the mark under her name.
The "Keeping Up with the Kardashians" star planned to stamp the catch phrase on clothing and apparel such as jackets, socks, dresses, coats, and belts. In fact, she already offered her "Rise and Shine" merchandise on her online store. Hoodies bearing her smiling face inside a sun a la "Teletubbies" are available for $65 apiece.
The earliest use of "rise and shine" in print actually allude to a biblical reference in Isaiah 60:1. Just recently, it became online trend after Kylie belted out the catch phrase to wake up little Stormi from her nap during an office tour of Kylie Cosmetics HQ.
Celebrities like Ariana Grande, Cody Simpson, and Miley Cyrus did their own covers while Kendall Jenner was keen to have the meme song as her phone alarm. Additionally, it has reached one billion views on Tik Tok in five days.
Kylie's brother-in-law Kanye West also filed for a trademark of his own recently. He attempted to get ownership of "Sunday Service" as his weekly Christian gatherings attracted massive crowd across the country. He was rejected by United States Patent and Trademark Office, however, because it was already registered by someone else.
