Caitlyn will help launch a limited-edition 'Finally Free' lipstick which proceeds will go to a charity benefitting transgender community.
- February 28, 2016
AceShowbiz -
Caitlyn Jenner is teaming up with MAC Lipstick for new limited-edition cosmetics. She is officially announced as the spokesmodel of "Finally Free" lipstick due to launch on April 7, making her the most high-profile transgender person to score a major cosmetics contract.
"She has come to represent courage, fearlessness, honesty and compassion - characteristics long-prized and celebrated by MAC," the company said. "Her beautiful transformation inspires all of us to live our best lives and to honour who we are. Differences are what make us interesting. Acceptance, warmth and understanding are what make us human."
Caitlyn added, "Before I came out, the impression I had of MAC was, 'That's quality; that's the good stuff.' Not only is it the good stuff, but MAC also has the willingness corporately to use its reach to make a difference, to change people's minds. To help raise funds for HIV and AIDS, and in our case, for trans issues."
Finally Free! See how @MACcosmetics & I are helping the trans community: https://t.co/nYDZf8Xvj9 #MACCaitlynJenner pic.twitter.com/fKHEjeDP7g
— Caitlyn Jenner (@Caitlyn_Jenner) February 26, 2016
The E! star follows in the footsteps of Lady GaGa, Nicki Minaj, Lorde, Kelly Osbourne and Rihanna. Proceeds from her "Finally Free" lipstick will benefit MAC AIDS Fund Transgender Initiative.
