Skechers Recruited Ashlee Simpson

Celebrity

Ashlee Simpson has signed on as the new face of Skechers.

July 19, 2006

AceShowbiz -

Footwear giant Skechers has recruited platinum recording artist Ashlee Simpson to be its new face, replacing previous celebrity endorsers Carrie Underwood, Christina Aguilera and Britney Spears in promoting the company's line of footwear.

Speaking on the singer's picking, Skechers president Michael Greenberg said, "Ashlee is a leading force in the music industry. She's young, beautiful, talented, and … is also the perfect union between fashion and music, using her influence to empower young women to be themselves. We were drawn to her energy, style and grace."

As of Ashlee, she commented "I grew up wearing Skechers. Like me, they are not afraid of taking chances and having fun. I'm happy to be a part of the brand and hope to add a few more pairs to my closet."

Editors' Pick

As agreement has been reached between both parties, Ashlee will then appear in Skechers ads through 2007 with her first photo session for the company about to be done in August after wrapping up her summer concert tour.

About This Article

AI-Assisted Content: This article was created with the assistance of artificial intelligence technology under human editorial oversight. Our editorial team reviews and verifies all AI-generated content for accuracy.

Sources: Information in this article may be aggregated from publicly available sources including press releases, news agencies, and entertainment industry sources. We provide attribution where applicable and strive to ensure factual accuracy.

Learn More: For details about our editorial standards and practices, visit our Editorial Standards page.

Contact: Questions or concerns? Email us at [email protected]

Follow AceShowbiz.com @ Google News