In the vibrant world of fashion and personal reinvention, "By Design" explores the chaotic journey of a group of eclectic characters who navigate love, ambition, and the pursuit of happiness. The film introduces a spirited designer, played by Juliette Lewis, whose unconventional approach to life and work challenges the status quo. Alongside her is Mamoudou Athie, a passionate and creative photographer struggling to find his voice amidst the industry's superficiality. As they team up, they encounter a cast of colorful characters, including the enigmatic Melanie Griffith and the fiercely independent Samantha Mathis, who each bring their own dreams and dilemmas to the table.

The story unfolds against a backdrop of comedic mishaps and heartfelt moments, as these characters confront their insecurities and aspirations in an industry that often prioritizes style over substance. Tensions rise and friendships are tested as they strive to make their mark, revealing the often absurd yet relatable nature of chasing one's dreams. With a blend of humor and authenticity, director Amanda Kramer crafts a narrative that celebrates individuality and resilience in the face of adversity, ensuring that audiences are both entertained and inspired by the characters' journeys. "By Design" is a delightful exploration of self-discovery that promises to resonate with anyone who has ever dared to follow their passion.