Geoffrey Royce Rojas, known professionally as Prince Royce, is an American singer and songwriter who has made significant contributions to the Latin music scene. Born on May 11, 1989, in The Bronx, New York, he emerged as a prominent figure in the genre of Latin pop and bachata, captivating audiences with his romantic ballads and infectious rhythms. His notable breakout came with the release of the single "Stand by Me" in 2010, which showcased his unique blend of traditional Latin sounds with contemporary influences.

From an early age, Royce developed a passion for music, often experimenting with songwriting and poetry during his teenage years. His talent caught the attention of Andrés Hidalgo, who became his manager and played a pivotal role in propelling his career forward. Hidalgo introduced Royce to record producer Sergio George, who recognized his potential and signed him to his label after being impressed by a few of Royce's demos. This partnership set the stage for his debut studio album, released in March 2010, which featured successful tracks like "Corazón Sin Cara." Both singles reached the pinnacle of the Billboard Tropical Songs chart, with "Corazón Sin Cara" also claiming the top spot on the Billboard Hot Latin Songs chart.

The success of his self-titled debut album established Prince Royce as a force in the music industry, earning him three awards at the Billboard Latin Music Awards in 2011, including Tropical Album of the Year. Following this initial triumph, he released his second studio album, "Phase II," in 2012. The album continued his streak of success, achieving number-one status on both the US Latin Albums and Tropical Albums charts and including popular singles such as "Las Cosas Pequeñas" and "Incondicional." "Phase II" garnered a Latin Grammy Award nomination for Best Tropical Fusion Album, further solidifying his growing reputation.

In 2013, Royce released his third album, "Soy el Mismo," which featured the hit single "Darte un Beso" and earned him another nomination for the Latin Grammy Award for Best Contemporary Tropical Album. His fourth studio album, "Double Vision," released in 2015, marked a significant transition in his career as it was primarily in English. This album included collaborations with notable artists like Snoop Dogg and Jennifer Lopez, showcasing his versatility and broadening his appeal to a wider audience.

Continuing his momentum, Royce released "Five" in 2017, which became his fourth number-one album on the Billboard Top Latin Albums chart. The album included the chart-topping single "Déjà Vu," featuring Shakira, which achieved remarkable commercial success and was certified 9× Platinum (Latin) by the Recording Industry Association of America (RIAA) in the United States.

In addition to his musical achievements, Prince Royce's personal life has also garnered attention, particularly his marriage to actress Emeraude Toubia in 2019. As he continues to evolve as an artist, Royce remains a significant figure in Latin music, consistently pushing boundaries and engaging fans with his heartfelt lyrics and captivating performances. His journey from a young aspiring musician in The Bronx to an internationally recognized artist serves as an inspiration for many in the industry.