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LOCASH Biography

news-detailsLOCASH, the high-energy country music duo, rose from the vibrant Nashville scene to become hitmakers known for their anthemic party songs and heartfelt ballads. Originally formed under the name LoCash Cowboys, the pair consists of Preston Brust and Chris Lucas, who forged their partnership not from a shared hometown but from a shared dream in Music City. Their journey is a testament to perseverance, having built a loyal fanbase through years of relentless touring and songwriting before achieving mainstream chart success.

The duo's origins trace back to Nashville, Tennessee, where both members had independently pursued music. Chris Lucas, a native of Baltimore, Maryland, and Preston Brust, hailing from Kokomo, Indiana, met while working at the famed Wildhorse Saloon. Bonding over their love for traditional country and contemporary rock, they began performing together, initially adopting the name LoCash Cowboys. They built their reputation the hard way, playing countless live shows and honing their craft as songwriters for other artists. Their early breakthrough came as writers, penning the number-one hit "You Gonna Fly" for Keith Urban in 2011, which announced their formidable talent behind the scenes.

After signing with Reviver Records and shortening their name to LOCASH, they released their self-titled debut EP in 2014. Their commercial breakthrough arrived with the 2015 single "I Love This Life," a celebratory anthem that cracked the Top 10 on the Billboard Country Airplay chart. This success was swiftly followed by their highest-charting single to date, "I Know Somebody," which soared to the top of the Country Airplay chart in 2016. These hits formed the core of their first full-length major-label album, "The Fighters" (2016), which showcased their blend of infectious rhythms and resilient storytelling. The album's title track, "The Fighters," became another fan favorite, resonating for its message of perseverance.

Their momentum continued with the 2019 album "Brothers," which featured the platinum-selling, number-one hit "One Big Country Song" and the heartfelt "Feels Like a Party." LOCASH has consistently been recognized for their dynamic stage presence and hit-making ability, earning nominations for awards including the Academy of Country Music and CMT Music Awards. They have collaborated with a diverse range of artists, including Tim McGraw on the track "Hometown Girl" and pop singer Sofia Reyes. Known for their electrifying concerts, LOCASH remains a staple on the country music touring circuit. They continue to release new music, further cementing their status as one of country's most durable and enthusiastic duos, always aiming to bring a party and a positive message to their audience.