The 'Break My Soul' hitmaker is revealed to have not received authorization to project a promotional message about the country album on the art museum's building.
- Mar 23, 2024
AceShowbiz - Beyonce Knowles allegedly did not ask for official permission from the Guggenheim museum to promote her upcoming country album. The "Break My Soul" hitmaker was revealed to have not received authorization to display a promotional message about "Cowboy Carter" on the art museum.
On Thursday, March 21, the information about the 42-year-old superstar's promotion on the museum in New York City was revealed by The Hollywood Reporter. The museum issued a statement to the media outlet that read, "[The institution] was not informed about and did not authorize this activation."
The statement continued to read, "However, we invite the public, including Beyonce and her devoted fans, to visit the museum May 16 - 20 when we present projections by artist Jenny Holzer on the facade of our iconic building to celebrate the opening of her major exhibition."
The remark came shortly after Beyonce made use of several art museums in the Big Apple to promote "Cowboy Carter". She decided to project an advertisement for the upcoming record on Guggenheim Museum, Whitney Museum, New Museum and the Museum of Art and Design.
On the Guggenheim Museum itself, the promotion was done by displaying an advertisement on the outside of the museum's white building. It featured a message that read, "This ain't a country album. This is a 'Beyonce' album." It also included the release date of the set.
The message was taken from Beyonce's previous remark about "Cowboy Carter". On March 19, she said about making the set via Instagram, "This album has been over five years in the making. It was born out of an experience that I had years ago where I did not feel welcomed, and it was very clear that I wasn't." She then concluded, "This ain't a Country album. This is a 'Beyonce' album. This is act ii COWBOY CARTER, and I am proud to share it with y'all!"
However, the promotion garnered mixed responses from social media users. While others praised the advertisement, one user complained via X, formerly known as Twitter, "I'm not arguing that arts institutions like the Guggenheim are beacons of artistic or moral purity but something about seeing an ad projected onto a museum feels kinda ghoulish."
