She's Got the Look is a reality series created for and aired on TV Land. Hosted by model Kim Alexis, twenty women compete to become the next great supermodel 35 years or older. Celebrity judges, Robert Verdi, Sean Patterson and Rosumba Williams whittle down the cast of twenty until they find the one who has ‘the look.’ Beverly Johnson was a judge for the first two seasons. The winner receives a lucrative modeling contract with the world famous Wilhelmina Models, Inc and a photo spread for Self. TV Land’s nationwide search, which included months of online submissions, auditions and regional competitions in Los Angeles, Atlanta and New York City resulted in flying twenty contenders to New York. These semi-finalists were put to the test of expressing themselves and their fashion know-how. Ten finalists were then selected to live in a loft and compete in challenges such as photo shoots, runway competitions and tests on their fashion sense. At the conclusion of the competition, one woman is crowned the ultimate winner. The series premiered on June 4, 2008 with six back-to-back episodes. A second season aired in 2009. Season three premiered on August 25, 2010.