Gunna launches SB The Label with Atlantic Music Group, signing Casper Bluff, Nechie, and Dracc while releasing new single "Pop It.
- October 10, 2026
AceShowbiz - Gunna has taken a major step in his career by launching a new record label called SB The Label following his departure from YSL Records.
On October 9, 2026, the rapper released his latest single "Pop It" and simultaneously announced his new imprint in collaboration with Atlantic Music Group. Serving as CEO, Gunna has already signed three artists to SB The Label: Casper Bluff, Nechie, and Dracc, marking the beginning of this fresh venture.
Gunna described the creation of his label as a new chapter in his career, emphasizing the importance of starting this journey alongside the artists he has brought on board. He views this move as an expansion of his creative horizons and a way to build a platform that reflects his future ambitions.
Atlantic Music Group’s Chairman and CEO Elliot Grainge expressed strong support for the partnership, acknowledging Gunna’s significant influence on contemporary hip-hop and the broader music industry. The collaboration aims to deliver exciting new music to fans through this venture.
The release of "Pop It" was accompanied by a vibrant music video featuring tennis star Coco Gauff. Directed by Gunna’s Creative Director Spike Jordan, the video showcases a playful tennis match between Gunna and Gauff, alongside visuals that highlight luxury and style, complementing the track’s flashy lyrics.
Gunna’s transition from rapper to record executive comes after a successful tenure with YSL Records, where he produced numerous hits alongside Young Thug. His notable chart-topping songs include the Diamond-certified "Drip Too Hard" with Lil Baby, the anthem "Pushin P" featuring Future and Young Thug, and the viral track "Hot" with Travis Scott from Young Thug’s 2019 album So Much Fun.
In August of last year, Gunna released his sixth project, The Last Wun, which was his final album under YSL Records. The project features collaborations such as "wgft (Remix)" with Chris Brown and "Forever Be Mine" with Wizkid, highlighting his continued relevance and artistry before embarking on his new independent path.
This bold move to establish SB The Label signals Gunna’s desire to take control of his artistic direction and nurture new talent, positioning himself as a key player not just as an artist but also as a music executive.
This article is based on reporting originally published by Xxlmag.
