Adidas & Peso Pluma headline a free FIFA World Cup 2026 opening watch party at BMO Stadium on June 11.
- May 21, 2026
AceShowbiz - Adidas has announced an exciting event for soccer and music fans alike, featuring a live performance by Peso Pluma during the FIFA World Cup 2026 opening watch party in Los Angeles.
The watch party is scheduled for June 11 at BMO Stadium, hosted in partnership with the Los Angeles World Cup 2026 Host Committee. The day will kick off at 11 a.m. PT with a viewing of the tournament’s first match between Mexico and South Africa.
Following the opening game, attendees will have the chance to experience the adiCup, adidas’ nationwide 3v3 soccer tournament, before returning to the stadium for a second watch party at 7 p.m. PT for the South Korea versus Czechia match.
After the matches, BMO Stadium will transform into a free celebration venue featuring a live performance by Peso Pluma and a DJ set by Noodles. Fans interested in attending the concert can obtain free tickets starting June 1 through Ticketmaster.
This event is part of the larger adidas FIFA World Cup 26 Home of Soccer Brand Hubs initiative, which includes public fan destinations in New York City and Toronto. These hubs will provide free access to watch parties and live performances throughout the tournament, which runs from June 11 to July 19.
In New York City, the World Cup NYNJ Host Committee will organize performances by artists including PinkPantheress and Larry June, alongside watch parties at Brooklyn Bridge Park. Additionally, adidas plans to host similar events on select dates in Houston, Atlanta, Mexico City, Guadalajara, and Monterrey.
Earlier in June, Peso Pluma collaborated with adidas to design the Mexico 26 away jersey for the national football team’s 2026-27 season. Speaking about the partnership, the Música Mexicana star shared, "This isn't just about me - it's for my people, my culture and everyone pushing Mexico forward." He expressed excitement about joining the adidas family and showcasing Mexican identity on a global stage.
For those seeking more details on the adidas Home of Soccer events, additional information and updates will be available via the adidas App and official event pages.
This collaboration highlights the blend of sports culture and music, offering fans an immersive way to celebrate the World Cup while enjoying performances from some of today’s most influential artists.
This article is based on reporting originally published by Billboard.