AceShowbiz - The recent collaboration between Audemars Piguet and Swatch, known as the "Royal Pop," has sparked significant attention online, especially among rappers and watch enthusiasts. The unveiling of the new timepiece revealed a product quite different from what many initially expected, including several prominent rappers who shared their reactions.

The buzz around the Audemars Piguet and Swatch partnership began when unofficial photos circulated on social media, depicting Audemars Piguet watches in vibrant rainbow colors. These images fueled rumors that the collaboration would produce high-end watches at a highly accessible price point, appealing to hypebeast consumers eager for luxury at an affordable cost. However, it soon became clear that those images were not official, which likely caused confusion about the true design and nature of the watches.

On May 12, Swatch released an official trailer showcasing the authentic AP x Swatch "Royal Pop" collection. Instead of traditional wristwatches, the collaboration features eight bioceramic pocket watches available in an array of colors. These watches are priced at $400 each, a figure that positions them as more attainable but also quite distinct from the luxury wristwatches typically associated with Audemars Piguet.

This revelation was a surprise to many, especially those who had anticipated a more conventional luxury wristwatch. Despite this, the new pocket watch has generated considerable excitement, with reports of fans camping outside Swatch's retail store in New York City to be among the first to purchase the collection when it becomes available on May 16.

Earlier in the week, several rappers offered their thoughts on the collaboration, reflecting a mix of frustration, approval, and amusement. DDG, known for his passion for watches, expressed disappointment, fearing that the partnership would diminish the value of his own rare and expensive Audemars Piguet collection. He likened it to owning a Ferrari and then seeing the brand team up with Honda to produce a more affordable, less exclusive car. His comments highlighted the tension between luxury exclusivity and broader accessibility.

In contrast, rapper Sexyy Red compared the collaboration to the G-Shock watch craze in the mid-2000s, suggesting that these pocket watches could become a widespread street fashion trend. "Dem APs bout to flood da skreets like G shocks in 06," she wrote, indicating that the collaboration could democratize the brand's appeal.

Soulja Boy echoed this sentiment with enthusiasm, noting that the collaboration would make Audemars Piguet watches accessible to a larger audience. He remarked, "The whole hood finna have APs," underscoring the cultural impact the partnership might have in popularizing the luxury brand among everyday consumers.

The AP x Swatch "Royal Pop" pocket watch collection officially launches in stores on May 16, with prices starting at $400. This collaboration illustrates a unique blend of luxury and accessibility, though it has sparked debate about the implications for brand value and exclusivity within the watch community and beyond.