AceShowbiz - BTS is launching an exciting digital scavenger hunt in collaboration with Google to celebrate the upcoming release of their new album, ARIRANG.

Starting on March 5, fans can participate in this mobile-only game by simply typing "BTS" into the Google search bar. This action triggers a special message in a bottle graphic to appear at the bottom of the screen. When clicked, it guides players through a series of progressively challenging trivia questions and tasks centered around BTS and their music.

Along the way, participants can collect digital souvenirs, making the experience both fun and interactive. The scavenger hunt is set to unveil new clues each week leading up to the album’s official release on March 20.

This unique game not only builds excitement for ARIRANG, but also highlights BTS’s status as Google’s most-searched boy band since 2004. The initiative reflects the group's ongoing efforts to engage their global fanbase, known as ARMY, in creative and meaningful ways.

In addition to the scavenger hunt, BTS recently revealed more details about the album, including its full tracklist and producer credits. Collaborators on the 14-song project include notable names such as Diplo, Kevin Parker of Tame Impala, Mike WiLL Made-It, and Ryan Tedder. Every track features co-writing contributions from the members themselves: RM, Jin, Suga, J-Hope, Jimin, V, and Jung Kook.

Further boosting anticipation, BTS will hold a comeback concert on March 21, which will be live-streamed simultaneously on Netflix. The concert trailer premiered on March 8, giving fans a glimpse of what to expect from the highly anticipated performance.

As the release of ARIRANG approaches, the combination of the scavenger hunt, album details, and live concert promises to keep ARMY deeply engaged and excited for this new chapter in BTS’s musical journey.