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The Chemical Brothers' Go Streams Soar 429% After Apex Netflix Feature
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The Chemical Brothers' 'Go' streams surge 429% after Netflix thriller Apex, hitting 487K weekly US plays and No. 5 on Dance Digital Sales.

AceShowbiz - The 2015 track "Go" by The Chemical Brothers has experienced a remarkable surge in streaming numbers following its placement in the recently released Netflix thriller Apex. The song's streams increased by 429% in the week after the film's April 24 debut, according to data from Luminate.

Between April 17 and April 23, "Go" accumulated 92,000 total U.S. on-demand streams. However, in the week immediately after the movie's release, from April 24 to April 30, the song soared to 487,000 total U.S. on-demand streams. This jump reflects an average daily stream increase from about 13,000-14,000 before the movie to a peak of 127,000 on April 30 alone.

Currently, "Go" is ranked No. 5 on the Dance Digital Song Sales chart, highlighting its renewed popularity. The song features vocals from Q-Tip and originally appeared as the second single from The Chemical Brothers' eighth studio album, Born in the Echoes, released in May 2015. It previously charted for three weeks on the Hot Dance/Electronic Songs in August 2015, reaching a peak position of No. 40.

The song’s inclusion in Apex is tied to a key scene involving the film’s protagonist Sasha, portrayed by Charlize Theron, and the antagonist Ben, played by Taron Egerton. In this pivotal moment, Ben tells Sasha she must run until the end of the song "Go" before he will pursue her, creating an intense countdown to action.

Interestingly, it was Taron Egerton who influenced the decision to use "Go" in the film. In an interview with Decider, director Baltasar Kormákur revealed the original script included a simple time limit line: "Ten minutes, and I'll come after you." The team then brainstormed the idea of using a song as the countdown. Kormákur stated, "Taron brought this song by The Chemical Brothers, and I was like, 'That's perfect.'"

Despite initial resistance from some crew members who doubted the song’s fit, the director insisted on trying it. After filming the scene with "Go," the entire team agreed it was the ideal choice. Kormákur explained, "They could see it like it worked."

Apex has been performing strongly on Netflix, currently holding the No. 1 spot on the platform’s weekly top 10 global films and series. The film’s success has clearly amplified interest in the soundtrack, particularly the track "Go."

The renewed attention on The Chemical Brothers' song demonstrates the significant impact that well-placed music synchronization can have on streaming performance. With the track now gaining momentum, it further cements the enduring appeal of their music years after its initial release.

As the film continues to attract viewers worldwide, it will be interesting to observe whether "Go" maintains its streaming surge or even climbs higher on various charts in the coming weeks. For fans of The Chemical Brothers and electronic dance music, this resurgence highlights the powerful intersection of music and film in popular culture today.

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