AceShowbiz - The Price Is Right, television's longest-running game show, is set to make history on CBS by airing a live Christmas primetime special for the first time in its 54-year run on the network.

This landmark event marks a significant milestone as the show embraces the excitement and unpredictability of a live broadcast, bringing a fresh twist to the beloved game show format during the holiday season.

In addition to this festive live special, CBS will also host another notable first when it airs the Nickelodeon Kids' Choice Awards. This will be the network's debut telecast of the event in nearly four decades, expanding CBS's programming diversity and appealing to younger audiences.

These announcements reflect CBS’s strategic efforts to innovate and broaden its offerings by incorporating live events that engage viewers in new ways. Both the live The Price Is Right Christmas special and the Kids' Choice Awards are poised to draw significant viewership during the upcoming television season.

Fans of The Price Is Right can look forward to an exciting and interactive holiday-themed episode that preserves the classic elements of the game while delivering the added energy of a live broadcast. Meanwhile, the Nickelodeon Kids' Choice Awards airing on CBS marks a fresh chapter for the awards show, reaching a wider audience through the network’s platform.

These programming moves highlight CBS’s commitment to delivering unique and engaging content that honors tradition while embracing new television trends.