Ryan Reynolds & Hugh Jackman's sailing team competes in SailGP's historic Rio debut. See their comedic push for the 2026 championship.
- April 9, 2026
AceShowbiz - Ryan Reynolds and Hugh Jackman have once again teamed up to promote their Bonds Flying Roos sailing team as it prepares for the upcoming ENEL Rio Sail Grand Prix on April 11-12, 2026. This collaboration marks another comedic push for the duo, who have made it clear they are far from ordinary sports team owners.
The new advertisement, produced in partnership with monday.com, debuted just ahead of the Rio event, which is significant as SailGP’s first-ever competition on South American soil. This milestone underlines the league's growing global footprint and highlights the importance of the Rio Grand Prix in the 2026 season.
Currently second in the 2026 standings, the Australian team, led by skipper Tom Slingsby, is aiming to reclaim the top position during this pivotal event. The Rio stop has been described by SailGP’s official preview as a major early-season race, and industry observers have emphasized how crucial Brazil's debut is for the championship’s worldwide expansion ambitions.
Ryan Reynolds and Hugh Jackman have previously expressed their unique approach to ownership, infusing humor and personality into the Bonds Flying Roos brand. Their latest spot continues this trend, blending entertainment with the serious pursuit of sailing glory.
The campaign aligns with the team's competitive goals and the broader SailGP narrative of growth and international engagement. With the Rio event set to be a milestone for the league, the timing of the advertisement maximizes visibility for both the team and the sport.
Fans and followers can expect the Bonds Flying Roos to fiercely contest the Rio Grand Prix, with Tom Slingsby and his crew pushing hard to climb back to the top of the standings. The partnership with monday.com provides a fresh creative edge to the promotional efforts, highlighting the innovative spirit behind the team’s branding.
As SailGP expands its reach into new markets, the involvement of globally recognized figures like Ryan Reynolds and Hugh Jackman adds a layer of star power that helps draw attention to the sport and its competitive narrative. This blend of celebrity endorsement and athletic ambition is a key part of the Bonds Flying Roos’ identity moving forward.
Overall, this latest collaboration between Ryan Reynolds and Hugh Jackman reinforces their commitment not just to the team’s success on the water but also to positioning SailGP as a premier global sporting event. The Rio Grand Prix will serve as an important test for both their promotional efforts and the team’s performance in the 2026 season.
With high stakes and fresh enthusiasm, the Bonds Flying Roos prepare to make a strong statement in Brazil, supported by the humor and star appeal of their owners. The upcoming race weekend promises to be an exciting showcase of skill, strategy, and personality on the international sailing stage.