AceShowbiz - This December has been unforgettable for Prime Video, thanks to the record-breaking success of "Red One", the holiday extravaganza starring Dwayne "The Rock" Johnson and Chris Evans. Despite being panned by critics with a 33% score on Rotten Tomatoes, the film resonated with viewers, earning an A- from CinemaScore and a stunning 90% audience rating on Rotten Tomatoes. The $250 million-budget action comedy not only broke Prime Video's record for most-watched debut with 50 million global viewers over four days but also left a significant mark on the box office.

Originally intended as a streaming-exclusive release, "Red One" received a broader theatrical rollout following positive test screenings. This strategy mirrors that of recent releases like "Air" and "Smile". While the film underperformed relative to its massive budget, earning $175 million globally ($92 million domestically and $82 million internationally), its theatrical run was never about breaking even. As Amazon MGM's head of theatrical distribution Kevin Wilson explained, theatrical releases help cover advertising costs and build awareness for their streaming platform.

Jennifer Salke, head of Amazon MGM Studios, emphasized this approach's success, "Given the audience response to 'Red One' both in theaters and on Prime Video, the film will clearly be a perennial holiday favorite for years to come." This strategic combined release method ultimately paid off, driving viewers to both theaters and Prime Video.

Nevertheless, "Red One" joins the list of Dwayne Johnson's recent box office underperformers, following "Jungle Cruise" and "Black Adam". However, Johnson's other projects, notably "Moana 2", which grossed over $700 million globally, highlight his continued relevance and appeal. Directed by Jake Kasdan, "Red One" also stars Lucy Liu, Kiernan Shipka and J.K. Simmons. Kasdan, who helmed the successful "Jumanji" films, managed to recapture some of that magic with this holiday offering.

For young audiences and movie buffs, "Red One" presents an intriguing case study in modern movie economics and distribution strategies. Its mixed critical reception contrasted with strong audience approval demonstrates the changing landscape of the entertainment industry. The film's dual success on the big screen and streaming platforms suggests a future where holiday traditions may very well include a movie like "Red One".