In response to the investigation over 'Lifetimes' music video, Katy Perry's record label issues a statement insisting that the crew had received 'verbal authority' for the filming.
- August 16, 2024
AceShowbiz - The release of Katy Perry's "Lifetimes" video, a vibrant clip from her forthcoming album "143," has been shrouded in controversy due to concerns regarding filming permits on an environmentally protected beach in Spain's Balearic Islands. Capitol Records, Perry's label, has responded to allegations that the production did not secure the necessary permits to film on the sensitive dunes of S'Espalmador.
According to a spokesperson from Capitol Records, "The local video production company assured us that all necessary permits for the video were secured. We have since learned that one permit was in process, although we were given verbal authority to go ahead."
The statement was issued following a formal announcement from the Environmental Department of the Balearic Islands, which revealed that while the shoot didn't constitute a "crime against the environment," it was still under investigation to verify whether full authorization had been obtained.
The label further explained, "Our local crew on July 22 applied for a permit for this specific location with the Directorate-General for Coasts and Coastline. Our crew received verbal approval on July 26 to proceed with the filming on July 27. We adhered to all regulations associated with filming in this area and have the utmost respect for this location and the officials tasked with protecting it."
The video, directed by Stillz and produced by Dr. Luke, showcases Perry enjoying various activities on the beach, from frolicking in a thong bikini to cliff diving. However, the Environmental Department pointed out that one scene was filmed in a restricted area of dunes marked off by ropes, heightening concerns over the potential environmental impact.
This incident adds to the series of controversies that have marked the launch of Perry's album "143," set for release on September 20. The video for the album's first single, "Woman's World," faced criticism for its portrayal of feminist stereotypes and was further tainted by Dr. Luke's involvement, given his controversial past with accusations of sexual misconduct from artist Ke$ha - allegations that were long disputed and ultimately settled without admission of guilt.
As Perry gears up for her return to the pop scene after a four-year hiatus, the heightened scrutiny of her promotional activities continues, reflecting the fine line celebrities often have to walk between creative expression and social responsibility.