AceShowbiz - Swifties hoping to watch their favorite star on her first tour in five years have to shell out extra money. Tickets for Taylor Swift's "Era Tour" have surged in price on resale market after Ticketmaster fiasco.
Tickets for the highly-anticipated concerts are hitting ticket resale site StubHub for upwards of $20,000 a piece. These huge prices came after Ticketmaster canceled its public sale for the tour following technical issues with its initial ticket rollout.
According to TMZ, fans looking to get as close as possible to the "Shake It Off" hitmaker have to pay thousands of dollars to do so. For example, fans who want to see her performance at Los Angeles' SoFi Stadium will have to pay $4,456 for floor tickets. Those who simply want to be in the building can buy nosebleed seats for about $400.
Nosebleed seats at MetLife Stadium in New Jersey are available for $765, while fans can get floor tickets for $11,475.
Those ticket prices still pale in comparison to the prices of resale tickets for Taylor's concert at Gillette Stadium in suburban Boston. The "cheap" seats are available for $675, while nosebleed seats are on sale for $800. The floor seats cost around $5,000 a piece, while the front row seats are on sale for $22,500.
The presale on Ticketmaster turned into a disaster earlier this week, with millions of fans having had to wait online for several hours to secure seats to Taylor's upcoming "Era Tour". It blamed the high demand for a near meltdown of its website.
Ticketmaster claimed that its "Verified Fans" system, a mechanism aimed at eliminating bots that gives presale codes to individuals, couldn't keep up with the intense demand. Roughly 3.5 million people signed up for the program to buy Taylor's tickets, which became the "largest registration in history."
That unprecedented demand, combined with a "staggering number of bot attacks as well as fans who didn't have invite codes," drove "unprecedented traffic" to its site, Ticketmaster explained on Thursday. Following the botched presale, the company canceled public sale, citing inability to meet demand.
The issue has prompted Tennessee Attorney General Jonathan Skrmetti to launch investigation on Ticketmaster and Live Nation, which control over 70% of the primary ticketing and live event venues market. "There are no allegations at this time about any misconduct, but as the Attorney General, it's my job to ensure that the consumer protection laws and antitrust laws in Tennessee are being honored," he said in a statement on Wednesday.
Meanwhile, Taylor has spoken up on the matter, saying on Friday that the whole thing "really pisses [her] off." He said in a statement issued via her Instagram Story, "It's really difficult for me to trust an outside entity with these relationships and loyalties, and excruciating for me to just watch mistakes happen with no recourse."
The Grammy winner added, "There are a multitude of reasons why people had such a hard time trying to get tickets and I'm trying to figure out how this situation can be improved moving forward. I'm not going to make excuses for anyone because we asked them, multiple times, if they could handle this kind of demand and we were assured they could."
"And to those who didn't get tickets, all I can say is that my hope is to provide more opportunities for us to all get together and sing these songs. Thank you for wanting to be there. You have no idea how much that means," she concluded.