Speaking of the collaboration with the Grammy winner, Gucci says in a press release, 'Blending retro allure and modern sophistication, the new eyewear collection is enveloped in the campaign’s mysterious mood.'
- Sep 7, 2022
AceShowbiz - Billie Eilish has teamed up with Gucci for its new 2022 eyewear campaign. In a video directed by Harley Weir, the "Happier Than Ever" looks bold as she drives a retro car around the Hollywood Hills.
The clip shows the 20-year-old Grammy winner rocking black caravan sunglasses that feature a gold-toned Gucci script logo. She meets up with another version of herself, who sports a cat-eye design in pink and an '80s-inspired oversized sun mask.
Speaking of the collaboration, Gucci said in a press release, "Blending retro allure and modern sophistication, the new eyewear collection is enveloped in the campaign’s mysterious mood." The brand noted that the retro cars serve as "symbolic extensions of those who drive them, revealing their intentions, motivations, and personality."
"Reinterpreting the House's timeless aesthetic, the eyewear styles perfectly reflect the alluring and cinematic mood of the campaign, becoming part of an intriguing plot ready to be unraveled by the viewer," the Italian high-end luxury fashion house added.
The campaign arrived after Billie announced in July that her next album is "going to come out soon." She shared, "We're going to hopefully make another album in the next year. I mean, it's crazy. I hate to say this because I know it's a disappointment to people that think, 'Oh my God, they're making an album. It's going to come out soon.' ... TV and The 30th are the only songs that we have. We don't have any other songs."
Teasing her new music, Billie explained, "These songs are really current for me, and they're songs that I want to have said right now." She added, "I was talking to FINNEAS and I was like, 'You know what, man? I don't want to wait until the next album cycle to put these songs on an album and then it's like, 'Wow, we have these two guitar songs that are two years old.' "
