Tapped as the global brand ambassadors of the racing series, the South Korean heartthrobs will work with officials at the Federation Internationale de l'Automobile (FIA) to promote the emission-free championship.
- Dec 19, 2019
AceShowbiz - K-pop superstars BTS (Bangtan Boys) are championing electric cars by signing on as ambassadors for the Formula E racing series.
The "Boy with Luv" hitmakers will work with officials at the Federation Internationale de l'Automobile (FIA) to promote the emission-free championship.
In a statement, FIA bosses write: "With air pollution presenting the single largest environmental risk to human health today and causing more deaths each year than smoking cigarettes, both Formula E and BTS hope to inspire the next generation and millions of young fans to embrace clean energy and become future drivers of electric vehicles."
Formula E was first established in 2011, with the first championship series taking place in Beijing, China in 2014.
The eco-friendly races have since attracted a number of stars, including environmental activist Leonardo DiCaprio, Orlando Bloom, and Diane Kruger, reports the New York Post.