Normani Goes Racy as First Ambassador of Rihanna's Savage X Fenty

Celebrity

While the 'Umbrella' hitmaker praises her for 'exuding confidence and power,' the Fifth Harmony member herself credits the lingerie brand for empowering women.

November 22, 2019

AceShowbiz - Former Fifth Harmony star Normani Kordei has been chosen as the first ever brand ambassador for Rihanna's lingerie brand Savage X Fenty.

The singer, who took the stage for a sultry performance during the label's runway show in September, will front upcoming holiday campaigns featuring the newest looks from the "Umbrella" hitmaker's company.

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"Normani is the perfect choice for a Savage X ambassador," Rihanna said in a press release. "She exudes confidence and power. Everything she does is executed with passion and the belief she's going to kill it. That's why people gravitate towards her."

Normani also expressed her excitement over the collaboration, noting she is thrilled to be a part of a brand that empowers women.

"Savage X celebrates and empowers women of all shapes, sizes, and colours," Normani added. "I am so grateful for this opportunity and excited for what's to come with my new Savage X family."

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