The tot has been unveiled as the latest cover girl for Women's Wear Daily's Beauty Inc., posing in a sheer coral dress, colourful Doc Martin boots, and bright eyeliner.
"Keeping Up with the Future," reads the headline. "Move over millennials: North West leads the way as a new generation comes of age."
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Move over millennials, a new generation is coming of age. At five years old, North West, the famous daughter of Kim Kardashian and Kanye West, has captivated the digital realm with her cross-generational appeal. Without a public Instagram or YouTube channel of her own, she’s too young to fully understand what a digital footprint is. And yet, hers is already wildly popular. We’ve watched North West grow on Instagram and “Keeping Up With the Kardashians” and magazines — here, she poses for her first solo cover. Her distinct fashion sense belies her age, and lately, so does her eye for makeup. West, whether she knows it or not, is at the forefront of a generation that is highly connected, engaged with fashion and beauty and individualistic in style. Called Alpha, signifying a new beginning, this age group is unlike any the world has ever seen. And combined with Gen Z, their slightly older counterparts, their numbers are strong. According to the U.S. Census Bureau, in 2025, people aged 17 and under will comprise 43 percent of the U.S. population. Already, they are significant consumers of beauty: According to NPD, 69 percent of Gen Zers use color cosmetics and 68 percent have a skin-care regimen. With numbers like that, Alphas and Gen Z are expected to have a sociocultural and economic impact equal to that of their parents or older siblings, the Millennials. Read more on WWD.com, link in bio. Report: @alexa_writes 📸: @jucophoto set design: @lizzielang hair styling: @chrisappleton1 makeup: @maryphillips #wwdbeauty
Kim and Kanye's eldest child features in a series of fashionable shots for the publication but wasn't interviewed, even though she features front and centre of the article, which also namechecks Chrissy Teigen and John Legend's two-year-old daughter Luna.
However, editor Alexa Tietjen tips the young makeup fan as a future beauty influencer.
"Her distinct fashion sense belies her age, and lately, so does her eye for makeup," she wrote.
Kim has since taken to social media to show off the professional images of her little girl.
"My most stylish and beautiful baby girl North shot her 1st cover for @wwd !!!!" the reality TV star gushed. "She loves fashion & beauty and has so much fun doing this!".
In a separate tweet, she added, "I'm seriously so proud of my Northie! She picked her looks and eyeliner color and is so involved and loves fashion & beauty so much so she has the best time at her @wwd shoot! (Kanye) & I always say she's (beauty guru) Kristen Crawley's style twin".
I’m seriously so proud of my Northie! She picked her looks and eyeliner color and is so involved and loves fashion & beauty so much so she has the best time at her @wwd shoot! Kanye & I always say she’s Kristen Crawley’s style twin 💕— Kim Kardashian West (@KimKardashian) February 22, 2019
Kim, who is currently expecting her fourth child via a surrogate, also shared the one food request her child made during the session: "All she wanted was nachos on shoot day and we made that happen!".
All she wanted was nachos on shoot day and we made that happen! Thank you @wwd for capturing these amazing memories for her 💕✨— Kim Kardashian West (@KimKardashian) February 22, 2019
Little North is no stranger to the press - aside from having the paparazzi follow her family's every move, she made her Vogue debut at the age of 10 months, joining her superstar parents for a shoot with famed photographer Annie Leibovitz.
She also appeared in CR Fashion Book when she was 14 months, and at four years old, shared the cover of Interview magazine with her mum, before featuring alongside rapper Kanye and her little brother Saint on the front of Harper's Bazaar.
North also became a model for a family Fendi campaign last summer (2018), and walked her first runway in September, when she took part in the L.O.L. Surprise Fashion Show in Pacific Palisades, California, where her mum was on hand to cheer her on.