AceShowbiz - London's fabled Carnaby Street is to be turned into "Bohemian Rhapsody" alley for the holidays to mark the release of the new Queen biopic.

London's most stylish street will host an immersive pop-up store and a light installation inspired by the band's 1975 anthem - and now the film's title - while the area will be decorated with tributes to the late Freddie Mercury and his band.

Bosses at Bravado, Universal Music Group's brand management and merchandise company, opened the shopping experience for fans on 18 October. The curated shop will sell "official merchandise and apparel", while also hosting an "immersive fan experience" by Manuela Gray, Roger Taylor's favourite tattoo artist, and a grooming station by Hawkins & Brimble.

The @CarnabyLondon pop-up shop is now open! pic.twitter.com/e5I1gZ0tTj

— Queen (@QueenWillRock) October 18, 2018

It will stay open throughout the holidays and close on 6 January (19).

A spokesperson tells WENN, "A range of exclusive clothing will be available to buy, including Queen's iconic Crest logo across T-shirts, a baseball jacket and windbreaker. Vintage Tour Tees will also be available in five different designs, which run from the 1975 tour crest through to the European 1984 tour pharaoh-inspired design."

"There will also be a specially developed kidswear range exclusive to the pop-up, with pieces including a leather jacket and a range of T-shirts adorned with the News Of The World robot and the We Are The Champions slogan, and a range of "Bohemian Rhapsody" movie products will be available for fans to own including apparel, mugs, caps and tote bags.

"Further pieces include Freddie-style moustaches, key rings, phone cases, socks, various drinkware, and Christmas-specific products."

The pop-up will also collaborate with Bamford Watch Department for a unique Queen edition of their "luxury Mayfair watch", a "sleek black and gold design with the Queen logo on the dial face".