AceShowbiz -

While the second season is still literally months away, the first chapter of "True Blood" can be watched again through HBO's "On Demand". A new promo of the popular Vampire series has been put up by the network, aimed to introduce those subscribers who haven't watched the show over the Fall season.

Starring Anna Paquin as a waitress named Sookie Stackhouse and Stephen Moyer as a vampire named Bill Compton who falls for Sookie, "True Blood" started off slow when it first hit the screen in September. It gained mere 1.44 million viewers on the first week, but steadily absorbs fans and caught up to 60 per cent increase in its viewing with 2.4million as the number for its season finale. The Associated Press marks the show as being watched by averagely 6.8 million people per week.

The second season will not arrive until the end of midseason 2009, reportedly in June since the filming will only take place in January. The DVD for first season will come out soon before the new chapter is aired on HBO.

The subscription for the first season is also picking up fast. Michael Lombardo, who acts as HBO's chief of West Coast operations said, "You see other networks putting on important programs on Sunday nights and you worry, 'can you bring them back?' What has been fantastic is to see the subscribers have been waiting for a Sunday night show they can make appointment viewing again."